Forget Me Not Flower Market is run by Amy Hurwitz and Stephanie Atwell. They have been florists in Walworth County, Wisconsin for 20 years -- 10 of them together in Walworth, where they ran a successful shop as co-managers.

In early 2016, they were separated when Stephanie took a new job, but life and work just were not the same for them or their customers. So, when a private investor approached them with a proposal to own their own shop, the decision to go ahead with the plan was an easy one.

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Amy and Stephanie want Forget Me Not Flower Market to be a different kind of flower shop: one that features fresh, local product whenever possible, from sustainable flower farms in Wisconsin and across the United States. They want to be your everyday flower shop — where you can get the seasonal flowers you love (such as tulips, glads, and sunflowers), come in for a fresh bouquet, and have a vase filled at a reasonable price. They also are a full service shop, offering custom designs for weddings, funerals, parties, and everyday occasions.

Most importantly, they want to provide the very best customer service, every time for any size purchase, and to give back to the community that has supported them for so many years. 

Simple, Rustic, and Beautiful is their mission and their promise.